Keerthi PrasadProduct Leader | AI Implementation

    Product Leader with 13+ years of experience transforming organizations through AI and ML technologies. Results-focused with hands-on expertise in delivering AI solutions in large transformation projects.

    Keerthi Prasad Portrait

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    Welcome

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    About Me

    Product leader with a passion for transforming organizations through AI and innovative technology

    My Background

    Product Leader leveraging 13+ years of product management experience transforming organizations through AI and ML technologies. Results-focused with hands-on experience delivering AI and machine learning solutions in large transformation projects.

    Known for aligning technical teams and business stakeholders to create meaningful outcomes, streamline advisor workflows, and improve customer interactions. Skilled in coordinating cross-functional efforts, tracking performance metrics, and guiding continuous innovation in data-driven environments.

    My Approach

    Strategic Vision

    Translating business objectives into actionable product roadmaps with clear KPIs and measurable outcomes.

    AI Implementation

    Practical experience implementing AI solutions that deliver real business value and enhance user experience.

    Personal Details

    Skills & Expertise

    Specialized in product management and AI implementation, with a strong foundation in leadership and technical tools

    Product Management

    Strategic product leadership skills

    Product StrategyOKRs & KPIsDigital TransformationStakeholder ManagementVision Development+3 more

    AI & Technical

    AI tools and implementation expertise

    Lovable AIOpenAI GPTCursor AIBuilder.ioFramer AI+5 more

    Leadership

    Team leadership and management skills

    Team LeadershipCross-functional CollaborationStrategic PlanningProject ManagementBusiness Analysis+3 more

    Technical Tools

    Experience with various platforms

    AI/ML PlatformsData AnalyticsAWSMicroservicesFraud & Safety Systems+3 more

    Career Journey

    View Full CV

    Sr. Product Manager (AI enabled reporting)

    Booking.comAmsterdam
    August 2024 - Feb 2025

    Product Lead (AI enabled Supply chain)

    ShellAmsterdam
    March 2022 - March 2024

    Product Lead

    Veylnx (Insights Platform with Advanced Analytics)Amsterdam
    2021 - 2022

    Product Lead

    Quby (IoT and Data Platform Solutions)Amsterdam
    2018 - 2020

    Key Projects

    Impactful AI and product initiatives that delivered measurable business results

    AI-Based Recommendation System

    Booking.com

    Implemented an AI recommendation system that significantly improved form filing accuracy and saved thousands of customer service hours.
    Key Outcomes:
    • Reduced form misfiling by over 50%
    • Saved 10,000+ man-hours in Customer Service annually

    Enterprise GPT Contract Generation

    Shell

    Led the implementation of an AI-driven contract generation system that dramatically increased productivity and business value.
    Key Outcomes:
    • 400% productivity increase through AI automation
    • Generated €5 million in business value

    AI Compliance Checker

    Shell

    Built an AI system to automatically validate contracts for compliance issues, significantly reducing risks and improving success rates.
    Key Outcomes:
    • 97% accuracy in contract validation
    • Reduced compliance risks by flagging issues pre-submission

    IoT Data Platform Migration

    Quby

    Led the migration of a large-scale IoT platform to AWS microservices architecture, resulting in significant operational improvements.
    Key Outcomes:
    • Saved over €100K annually in operational costs
    • Reduced deployment time from days to minutes

    What People Say

    CG

    Christopher Gonzalez

    Head of Product @Shell

    March 25, 2025

    "Keerthi embodies the kind of product leader I've been striving to foster across Shell—strategic, outcome and value-driven, and deeply committed to scaling product excellence. During our time together at the Agile Hub, he led a team of product managers and business analysts across three portfolios (Trading & Supply, LNG Supply Chain and Hydrogen) and excelled in bringing cross-functional teams together to solve complex problems, streamlining processes, and create tangible business value."

    Christopher managed Keerthi directly

    TG

    Tom Greenwood

    Founder at Keystone Labs | Regenerative Design & Innovation

    May 1, 2024

    "I worked with Keerthi in the leadership team for Shell Innovation Hub. Keerthi is adept at shaping strategic innovation opportunities and collaborating with senior executives to drive digital portfolios. Keerthi's experience in product management enabled him to develop a product management maturity model and coach senior PMs. It was a pleasure to work alongside Keerthi - he bring infectious energy and is also a real advocate for human centred design. I would recommend Keerthi for any role."

    Tom worked with Keerthi on the same team

    AM

    Adil Mohammad

    Leading Teams to Digitally Transform Organisations for Agility and Growth

    April 17, 2024

    "Keerthi is a phenomenally versatile product manager who approaches opportunities and challenges with creative thinking and a critical problem-solving mindset. He constructively challenges the team to reframe issues from first principles in order to drive optimal outcomes. He transcends 'conventional' product management, venturing into business strategy with an impressive ability to relate theories, concepts, and practical examples from various sectors and geographies, broadening the team's perspective."

    Adil worked with Keerthi but on different teams

    MH

    Mitzi Hedges

    Visionair | Agile ambassadeur | Verbinder

    January 31, 2019

    "Keerthi is an energetic, hands-on and knowledgeable Product Manager. He is structured and creative when tackling problems and coming up with solutions. Our mutual goal and collaboration during the 6 months that we worked together, was focused on being able to measure success and become more outcome driven. He is a team player, always bringing positive energy and you can always count on him to get the job done (and to have some fun together). I would happily work with him again in the future."

    Mitzi worked with Keerthi but on different teams

    Education & Certifications

    View Full CV

    Professional Doctorate in Engineering, Biomedical/Medical Engineering

    (2012 - 2014)
    Delft University of Technology, Delft, Netherlands

    M. Tech, Biomedical Engineering

    (July 2007 - April 2009)
    Indian Institute of Technology, Bombay, Mumbai, India

    B. Tech, Biotechnology

    (2003 - 2007)
    Vellore Institute of Technology, Vellore, India

    Certifications

    • SAFe® 5 Product Owner/Product Manager (POPM)
    • SAFe® 5 Agilist (SA)
    • Professional Scrum Product Owner™ I (PSPO I)
    • ITIL® Foundation Certificate in IT Service Management

    LinkedIn Profile

    For more details about my education and professional background, visit my LinkedIn profile:

    linkedin.com/in/prasadkeerthi

    Blog & Insights

    Thoughts on AI innovation, product strategy, OKRs in complex organizations, and building effective product cultures.

    Trust is the ultimate measure of success for any product, process, or partnership. Every other metric — quality, usability, speed — ultimately serves...

    Keerthi Prasad
    January 27, 2025
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    UBER as a Case Study Introduction Uber’s Domain-Oriented Microservice Architecture (DOMA) has long been a hallmark of scalability and performance. Ye...

    Keerthi Prasad
    January 3, 2025
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    Ever feel like your backlog is a chaotic mix of ideas, tasks, and to-dos with no clear way to prioritize? Sure, frameworks like RICE and MoSCoW can h...

    Keerthi Prasad
    December 23, 2024
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    Get In Touch

    Let's discuss how I can help transform your organization through AI and strategic product leadership

    Let's Connect

    Interested in working together on AI-driven product strategies, OKR implementation, or digital transformation? Feel free to reach out to me using the contact form or through any of the provided contact methods.

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